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Business Model

Kalyani Udhyog Limited has been a pioneer in this revolutionary concept of Franchisee Model having attained success in the middle tier cement segment on a regional front. With exhaustive study of the market trends and categorising the cement manufacturing companies, Kalyani Udhyog Limited offers them an envelope; sealed with its brand name “Mangala” and assistance in technology, quality, consistency and marketing of all range of products of Kalyani Udhyog Limited.

This mode of concept serves dual purpose- the franchisee units benefit a lot by availing Mangala’s brand premium and strong marketing network.The model also gives a unique identity to the franchisee units and helps them in lifting up the level of operations and quality to efficiently satisfy the grade of contemporary competition in the cement sector.

And ultimately it also benefits the customer, who gains the most by getting top quality products at the most effective prices.

The Franchisee Business Model adopted by Kalyani Udhyog Limited is really changing the way it’s partners do business regionally. The trusted name of “Mangala” which is the product of Kalyani Udhyog Limited spelling a new tale of success by leveraging their facilities to perform on a far improved level and hence forth producing profound productivity in their everyday scheduled operations.

Kalyani Udhyog Limited prides in its highly efficient marketing team with innovative and out of the box ideas to think ahead of the time and turn challenges into opportunities. The company has been consistently creating better brand awareness of its products, which now enjoys a comprehensive reach across the country. We give a ready platform in the market providing our partners with an uplift giving the ability to compete and make profit.

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Distibutor Partners

Distributor facilitates Mangala brand products manufactured by franchisee to the Dealer. Being a partner of Kalyani Udhyog Limited, Distributor plays very significant role in smooth distribution of the Mangala brand products. A distributor always works in close co-ordination with the Company by having direct communication. Dealer for a particular area to sell Mangala brand products are appointed only upon recommendation of Distributor of a particular region. Distributor earns profit by way of commission on the basis of sales generated to the company.

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Channel Partners

A dealer primarily is involved in selling Mangala brand products to the ultimate consumer. Products of the Company are delivered to dealer through the Distributor from Franchisee units. Since a dealer is always an authorized person by the company to sell Mangala brand products, he always enjoys the brand image of the company by receiving advertising support as well as incentive schemes. Becoming a dealer for Mangala brand products is very rewarding for a dealer as he enjoys benefit by profit by selling high- quality Mangala products.


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